Staying Connected vs Finding Ways to Disconnect

Is social distancing really a new concept for us? 

When you think about it, we had been practicing it long before it was a government mandated order, just in a different way.

Is it just me, or did we suddenly forget the negative impact that social media has on our ability to genuinely connect and communicate with others, or how it can shape our identity in negative ways?

During a time where the general public are confined to their homes, many are finding ways to stay connected virtually, in order to feel closer to friends and loved ones.

We understand the importance of feeling connected to the community right now, during a time where things feel overwhelming, frightening, and uncertain. Of course we support anything that helps people feel supported during this time.

However, the stream of constant updates and breaking coverage is stronger now than ever, and it’s important to remember the toll this can take on our minds, even subconsciously. News of the virus and its reach are all around us. These updates infiltrate your inbox, notifications, Instagram, Twitter, Facebook, Tik Tok, and they even manage to work their way into everyday conversations—it’s all people can think about, understandably so.

Yes, remaining informed and checking in on loved ones is absolutely essential during this time. However, if we can extract anything positive from this, it’s that we have an opportunity to recalibrate. 

As Emma Gray of Huffington Post put it, finding ways to keep one’s self entertained during a pandemic, and recession, is a luxury that is afforded to those who have not lost their jobs, or those who are not questioning where their next paycheck will come from. Make no mistake, our intention here is not to say, “let’s escape the news, and distract ourselves!”.

No, the intention here is to gently remind ourselves of how social media and access to technology can heighten our fears and anxiety during a situation as turbulent and unprecedented as this. In the moments where questions begin to surface in our minds like, “when will we be able to just go outside again?” or “when will we be able to see our friends again?”, we are simply reminding you that reading the news, and seeing others share similar fears may be the best idea right now. 

This is a chance to discover a newfound closeness to activities that ground you, those who anchor you, your emotions (the good, and the bad ones—I’m looking at you, anxiety) and your life overall.

With this opportunity, comes an obligation to practice moderation. Just because IRL interaction is limited right now, does not mean we should substitute it with endless hours of scrolling, liking, retweeting, and sharing Tik Toks. Ironically enough, a study conducted by The American Journal of Preventive Medicine found that the more users engaged in social media, the more socially isolated they perceived themselves to be.

So, what does practicing moderation actually look like? In les mis terms, it means taking your life outside of a screen, and moving it into your physical space.

This is the time to dive into books you’ve always wanted to read, but never had time to—if you need a healthy dose of escapism, step into the realities that John Steinback, Virgina Wolf, and Jane Austen constructed for our enjoyment.

Try tackling some projects you’d been meaning to get around too. Roll up your sleeves, and get your hands dirty with some fire escape gardening, or a little yard work. If horticulture isn’t your thing, at least try getting outside for a daily walk, or at least take an afternoon lap around the block for some fresh air. 

Almost everyone has a stash of magazines somewhere in their home, made up of our coveted print subscriptions, or the monthly subscriptions we inherited from the previous owner of our apartment (I appreciate you, Talia!). With a little extra time on our hands, we can take the time to actually flip through them, or use some clippings for some vision boarding.

We could go on, adding to the list of things that everyone is telling you to try right now: mediate, cook, clean, remodel your space, try yoga, start a journal—the list goes on. The main point here is that all of these things are luxuries we could rarely, if it all, enjoy in a pre-quarantine society.

American culture leans so heavily on optimization—we’ve learned to replace gaps in our schedule with side projects, meetings, social obligations, hobbies, chores, and anything else that made us feel like we were making optimal use of our time. In the stolen moments where we weren’t consumed with our self-imposed obligations, we were scrolling on our phones, living in our screens. 

We’re challenging you to ditch your phone, and connect with your surroundings. Take it one step further, and start a screen time competition with your family and friends! Be sure to compare results at the end of each week to keep everyone honest 😉

At Rosebud, we want to let you know it’s business as usual. We’ve been an e-commerce based business for nearly two years, our team has always been remote, and our fulfillment team is a one woman show. 

With the current change in all of our situations, we wanted to make an announcement: here at Rosebud, we have no plans. While things are slowing down, we aren’t running rampant trying to coordinate a ton of IG live posts, or online activities, because we want to disconnect—and we encourage you to try the same! 

When will you get another opportunity like this, to put away your devices and reconnect with yourself, your partner, your pets, or even your house plants? Whatever you decide to do, we just wanted to let you know that you’re definitely not going to miss anything over on Rosebud’s IG.

If you’re like most of us, and have serious fear of missing out, the best way to stay in the loop is to join our email list. Put your phone away, disconnect, and know if we have something important, fun, or exciting to share, we’ll drop it in your inbox for when you have a moment.

If you can, we hope you will take this chance to discover a new way to connect by disconnecting from your device. Discover a newfound closeness to activities, people, animals and plants that ground you and your life.


Kat Frey is a Brooklyn based writer, who originally hails from The Wing. Kat has historically worked with women-lead brands, and her writing spans from culture and cannabis, to overall health and wellness. When she’s not busy writing for Rosebud CBD, she spends her time thumbing through The Cut, Man Repeller, and T Magazine, or listening to Las Culturistas. Her favorite form of self care is adding our 350mg tincture to homemade face and hair masks!

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