Rose Buds: Peak + Valley

Peak and Valley is a mindful brand that creates herbal blends to manage stress while supporting skin, mood, and mind. Powered by adaptogens and mushrooms, their blends are always vegan, wildcrafted or organic, and mindfully sourced. Peak and Valley is a small business based in Seattle, WA, founded by Nadine Joseph in 2019 with the mission of providing fun, honest, and inclusive products to the world of wellness – something we’re all about. 

We asked Nadine to tell us a little bit more about Peak and Valley, and how she takes care of herself while being a busy founder. In addition to Nadine’s feature, we rounded up our favorite Peak + Valley drink recipes, check them out here

Where did the idea for Peak + Valley come from? 

I was working at a lab studying the neuroscience of stress and became enthralled with the question of how the stressors of the modern world were affecting our bodies overall. While I was studying stress, I was also dealing with chronic stress and anxiety myself so this question had personal roots to it. This launched me into months of dedicated personal research into stress and adaptogens. I started incorporating several adaptogens – like reishi mushroom and ashwagandha – into daily smoothies and tonics. It completely changed my life and healed my eczema and adrenal fatigue. 

However, as I had a research background, I had very high standards for the herbs and mushrooms that I was sourcing. I wanted high purity/potency, as well as ingredients farmed with an eye towards sustainability/ethical practices. That’s a pretty hard thing to do, and it took me a very long time to find suppliers and farmers that I trusted. One day, I took a step back and looked at all the work I had put into this, and realized that I really wanted to share my findings and research with others. So, I decided to launch a line of adaptogenic blends – so that others could easily be introduced into the world of adaptogenic mushrooms and herbs.

How long have you been running Peak + Valley? 

2 years!

What are the benefits of an adaptogenic blend?

Adaptogens are a unique group of herbs and mushrooms that help balance your body’s reaction to stress. They do this by acting on the hypothalamic-pituitary-endocrine axis, which is where the intricate conversation between your brain and your hormonal system takes place. 

Think of it this way: your brain is always dancing with multiple glands at once. Your adrenal gland, gonadal gland, and thyroid gland needs to be flawlessly in tune with your brain in order for your immune system, mood, and energy levels to be healthy. When a dance partner is out of sync – let’s say your cortisol levels are really high after a stressful month – then you may experience horomonal issues such as a low sex drive, adrenal fatigue, or thyroid issues. 

This is where adaptogens come in to save the day. They improve adrenal function, protect you from disease, and enhance overall well-being. While they all work to balance your hormones without any side effects, some have extra health-boosting quirks. These unique ‘quirks’ can be anything from enhancing cognitive function to protecting the skin against UV damage. Cultural healing traditions such as Traditional Chinese Medicine and Ayurveda have been reaping the benefits of these adaptogenic herbs and mushrooms for centuries, while us in the western world are just discovering them.

Favorite way to consume Peak + Valley products:

In a cinnamony cup of hot chocolate!

Words you live by: 

“Freedom is the only worthy goal in life. It is won by disregarding things that lie beyond our control.” – Epictetus

How can people support your business? 

By trialing one of our blends or spreading the word! 

What are 3 other small businesses you’re loving right now? 

Diaspora Co.

Sugarpill (Seattle based apothecary)

Right Rice

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