Meet Alexis, CEO and Founder of Rosebud, proud owner of an entrepreneurial mind, avid brainstormer, defender of free time, lover of all things @skydogsanctuary, and the list goes on.
Before launching Rosebud in 2018, Alexis had past lives as an entrepreneur in more ways than one. She was the owner of an online vintage store, the founder of Modern Home Management, a pre-Marie Kondo platform designed to help homeowners organize their space, and the creator of a life skills course designed specifically for Minor League Baseball players, just to name a few.
Months before launching Rosebud, Alexis sold her company, Game Day Feels, a brand that manufactured custom lace bracelets made entirely from baseball glove lace, sold to Major and Minor League Baseball ballparks, and fans alike. Now, in addition to running Rosebud, she also manages rental properties, and renovates homes on the side.
Each time she reinvented herself, two things remained the same—first, she was always her own boss, and second, she always made it a point to work from the comfort of her own home.
Now, as the CEO of Rosebud CBD, Alexis oversees a team of contractors located across the country, in addition to finding time to cross items off her own to-do list every day.
This week, we interviewed Alexis to learn how she gets it all done.
First and foremost, we asked her what her morning routine consists of, and what her daily rituals are.
I grew up in a chaotic environment with four siblings and divorced parents, who later remarried partners that also had children of their own. There were so many different schedules and transfers—kids going every which way.
My dad’s way of creating some sort of foundation for us to always come back to was rooted in the power of routine, specifically a morning routine. In the midst of chaos, your routine is always there to support you. Our routine included making your bed, brushing your teeth, and cleaning up your space. It was simple and effective.
As an adult, in my 30’s, my routine is still really simple. It’s not an entire day of unrealistic tasks, instead, it’s simple and effective. These are things I do, literally, every single day to set the tone.
I wake up around 5-5:15am every day, even on most weekends. Okay, sometimes I let myself sleep in until 6:30am. I just naturally wake up at these times. I make my bed, I open every single blind or curtain, I pick up my room by putting away dirty clothes and I carry any dishes (hello bedtime snack) to my kitchen.
I start by cleaning my kitchen, doing all the dishes, making sure to clean out the sink entirely (I hate food in the sink). Start the dishwasher, laundry and pick up around the house. I thrive in a clean and decluttered space. My breakfast is a huge part of my routine, so naturally it’s simple and the same nearly every day; a green veggie, usually a sweet potato, eggs and toast.
Iuse 18 ounce mason jars to drink water from because it helps me stay hydrated. Before I have any coffee, I drink at least 18 ounces of water.
Three to four times a week, I usually head to a 6:15am Crossfit class. Now that we are under a stay-at-home order, I am working out from home, which of course has its challenges.
I leash up my pups to head out for a 20 minute walk, or head to the now closed golf course for an off leash walk. When I’m back at home, I shower, grab my cup of coffee, take my morning dose of Rosebud CBD, and dive into work by 9am.
What does an average WFH day look like for you, from start to finish? What time do you start, and when do you wrap up the day?
My day to day is pretty different depending on what season of the year we are in. Generally, my WFH day begins by 9am, scanning and handling any urgent items in my inbox.
I have this new rule where I don’t respond to anything until I’ve had at least 24 hours to think about it. I used to rapid fire answer everything and I found myself over committing. I flag urgent emails after I scan the whole inbox, and then go back and respond to the flagged.
After emails, I check our Rosebud team Slack channel and respond to any conversations there and then dive into my task list in Asana. I handle our social media, so my morning is usually dedicated to posting what needs posted on IG stories
I try to set myself up to be ready to work on my projects by noon. Somedays I am on the phone back to back, but I am working really hard on cutting back on the number of calls I commit to. I have found it gets in the way of my time to just brainstorm and think clearly.
While working from home, in what setting do you find that you’re the most productive in? Is it at a desk, on the couch, in your bed, in the kitchen, outside?
This really depends on what I am working on. If it’s emails and project-related tasks, I prefer to work in my sunlit office, where I sit at a desk with my laptop propped up, with a wireless keyboard and mouse.
If it’s time for me to be creative and brainstorm, I roll out my whiteboard to whatever room has a vibe I am into that day. Sometimes it’s my kitchen, my living room, and sometimes when it’s really nice out, I roll that bad boy out onto my front porch.
I love to write, and usually explore my ideas and thoughts on paper from a cozy sitting space we created in our kitchen, it has these big windows with swivel chairs.
How do you recalibrate if you feel like you’re losing focus or getting distracted?
Oh man, this happens like every day. Haha!
It’s a part of the ‘work from home’ life, so you just have to get used to it. The positive thing about losing focus while working from home is…you’re home! You can basically do anything to spark focus or inspiration.
I’ll grab a dose of Rosebud’s Original Strength to help my mind calm down and focus. I might turn up the music and dance, make a latte, or go for a long walk without my phone.
In your opinion, what are some of the benefits of working from home?
Remember in public school when you’d want to use the bathroom or call your mom (I’m talking pre-cell phone) and your teacher would just be like “no?”—that’s exactly why I work from home, and for myself. Here are some of the personal benefits:
- Flexibility—I have total control over my schedule, my life, my environment. I can run my errands when it’s appropriate, or plan a vacation that works with my schedule without having approval.
- Bathroom—I love not having to use a public bathroom, and to have the flexibility to use it whenever I need to.
- Comfort—I’m only ever rushing out the door to meet self-imposed deadlines or meetings. I can wear whatever is comfortable, decide to do or not do my hair, and I can just relax and work in comfort.
Because you live and work in the same environment, does it ever feel challenging to separate the two?
When we purchased our current home a year ago, we were personally renovating it. It was a massive project—we were demoing, doing the flooring, drywall work, and all throughout, we lived in the renovation. During that time, I struggled really badly with my work-life balance, because my environment is really important to me. I adapted by spending most of my work day at either a coffee shop, or heading into the city to work from The Wing.
Funny story—I’ll never forget the feeling the first day that I finalllyyyyy got to mop my brand new wood floors, the ones that I personally installed (I’m really proud of this, haha!). It was like a rebirth—I could see my environment coming to life, and I was so excited to finally have a dedicated space again.
I have found creating two different environments or moods helps me stay in either a “work” or “chill” mindset. My “work” environment is different from my “chill”’ environment. I make use of lighting, scents, and sounds. A work day means bright white lights, curtains are wide open for natural sunshine, the coffee pot is brewing, and I always turn on music. When I am really struggling to seperate from my home, I use noise canceling headphones.
My ‘chilling from the home’ environment is so different—the lighting is softer, more yellow, and more calm. I usually light candles for softer vibes, and turn on softer music.
The biggest struggle is when personal tasks are looming like dishes, laundry, or grocery shopping. I do my best to schedule these things mid to late week when things are a bit slower. That way they are handled, and out of my way.
What is your advice to anyone who might be working from home right now for the very first time in their career?
Establish boundaries. You work from home, everyone else assumes that means you’re free and bored.
For a deeper dive into Alexis’ advice on working from home, head over to our chat with Alexis about the WFH tips that no one is telling you.
Kat Frey is a Brooklyn based writer, who originally hails from The Wing. Kat has historically worked with women-lead brands, and her writing spans from culture and cannabis, to overall health and wellness. When she’s not busy writing for Rosebud CBD, she spends her time thumbing through The Cut, Man Repeller, and T Magazine, or listening to Las Culturistas. Her favorite form of self care is adding our 350mg tincture to homemade face and hair masks!